How does a website’s marketing stack compare?
Analytics, ad pixels, consent, email, reviews and chat, graded against the websites of its own industry.
Enter a website above. Its marketing stack is graded A to F against the websites of its own industry, in six areas:
- 01AnalyticsMeasures visits and what visitors do
- 02Ad pixelsMeasures ad campaigns and builds audiences
- 03ConsentAsks visitors for consent to cookies and tracking
- 04Email marketingGrows a list of subscribers and writes to it
- 05ReviewsShows ratings and reviews from customers
- 06Chat and supportAnswers visitors by chat and a help desk
Free for everyone, more with a free account
Without an account
- The grade
- Its three largest gaps
With a free account
- Everything without an account
- Every gap, with the share of peers running it
- A badge for the website
About the website grader
What does the website grader grade?
A website’s marketing stack in six areas: analytics, ad pixels, consent, email marketing, reviews, and chat and support. Each area is set beside the websites of the same industry.
What does each grade mean?
A means the website runs what its peers run; B, most of it; C, some of it. D and F mean it lacks much, or most, of what its peers run.
What is a gap?
An area the website runs nothing in while a good share of the websites of its industry run something there. The three largest gaps come first.
Which tools does it recognise?
Every analytics, advertising, consent, email, marketing automation, review and chat tool in the Fokals technology catalogue, read from what each website’s pages load.
Can I show the grade on my website?
Yes. A free account makes a badge for the website: it shows the grade as it stands and links to the result here.
Can I grade a competitor’s website?
Yes: enter any company website. A free account shows every area with what the website runs there, beside the share of its peers running something there.