Marketing stack
The advertising, analytics, commerce and sales technologies on each company website, with every change dated.
{
"company_id": "5f0c2a1e-7b4d-4c1a-9e2f-3a6b8c0d1e2f",
"company": "Acme Robotics",
"ticker": "ACME",
"mic": "XNAS",
"isin": "US0000000002",
"domain": "acme-robotics.example",
"observed_at": "2026-09-30T04:12:08Z",
"category": "technology",
"key": "hubspot",
"change": "added",
"technology_name": "HubSpot",
"technology_category": "marketing_automation",
"technology_catalogue": "fokals"
}See which technologies a company runs on its own website, when each was adopted and when it was dropped, alongside the markets, languages and products the site serves.
What you can track
Technology adoption and churn
Follow additions and removals of advertising, analytics, commerce, CRM and marketing tools, each dated to the reading that observed it.
Platform migrations
Identify companies that replace their commerce or content platform.
Go-to-market changes
Detect new markets, languages, currencies, mobile apps and key pages such as pricing, demo and investor relations.
Vendor footprints
Measure a vendor’s installed base by industry and country, and how it moves week over week.
3 datasets
Key columns are shown. Every column is defined in the data dictionary.
- Technology Stackcompany_technologiesOne row per website and technology
- Every technology detected on a company website, with first-seen and last-seen dates, how it was detected and the public account identifiers found with it.
domaintechnologytechnology_categorytechnology_cataloguefirst_seen_atlast_seen_atseen_viaaccount_ids - Technology Changescompany_tech_eventsOne row per observed change
- A dated record of every change: technologies added and removed, platform migrations, and new markets, languages, currencies and apps.
observed_atcategorykeychangebeforeafter - Website Profilecompany_site_factsOne row per website
- The current profile of each website: markets and languages served, currencies, mobile apps, social accounts, key pages and the latest promotion.
marketslanguagescurrenciesappskey_pageslatest_promotion
First-party sources, fully documented
- Company websites and public DNS records