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What companies are getting ready to buy

The buying topics surging across companies this week, from CRM to cloud security.

Top topic this weekPaid social advertising

3,136 companies surging, +84% on last week

  1. 2Search advertising+107%
  2. 3International expansion+30%
  3. 4Programmatic and display advertising+26%
  4. 5Web frameworks and libraries+352%

Week to 25 Oct 2026. Every one of the top 10 up on last week.

All companiesWeek to 25 Oct 2026Of 1,408,060 companies

  1. 1Paid social advertisingAdvertising3,1360.22% of companies +84%1,701 last week
  2. 2Search advertisingAdvertising1,8350.13% of companies +107%886 last week
  3. 3International expansionGrowth1,8120.13% of companies +30%1,389 last week
  4. 4Programmatic and display advertisingAdvertising1,6310.12% of companies +26%1,297 last week
  5. 5Web frameworks and librariesWebsite technology1,5860.11% of companies +352%351 last week
  6. 6Payments and checkoutCommerce1,5260.11% of companies +88%812 last week
  7. 7Cloud infrastructureData and technology1,3990.099% of companies +222%434 last week
  8. 8Localization and translationGrowth1,2530.089% of companies +45%863 last week
  9. 9Web analyticsMarketing technology9070.064% of companies +116%419 last week
  10. 10Logistics and shippingCommerce6760.048% of companies +44%469 last week

Cut it by industry or country, and see who is surging

  • By industry and country
  • The 10 companies surging most in each topic
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  • The top 10 topics this week
Questions

About the rising buying topics

What is a buying topic?

A kind of product or service companies buy: paid social advertising, payments and checkout, cloud infrastructure, CRM, web analytics and dozens more, in groups from advertising and commerce to data and technology.

What does the share of companies show?

How many of the companies on the board are surging on the topic this week, as a count and as a share of them all.

How is this week compared with last week?

Over the same companies both weeks, so a rise means more of them are surging on the topic.

Can I see which companies are surging?

Yes, with a free account: the ten companies surging most on each topic, across all companies or in any industry or country. The Fokals MCP and API return every company with its topics.

How often is the board updated?

Every week, as of Sunday, with the weeks before it beside each topic.