Topic
Sales intelligence
Company signals for prospecting, territory planning and timing outreach.
- Adding technographic filters to a prospecting toolA technology filter is a set of definitions before it is a dropdown. What "runs it now", "first seen" and "recently added" should mean, and the datasets and indexes that serve them.
- Catching companies as they enter a new marketA new market shows up in a company's site, its job board and its newsroom, each at its own moment. Here is how to join them into one dated timeline per country.
- Expansion signals for account managementCustomers often show growth in public before they ask for more. Here is how to read it from their websites, job boards and announcements, and rank the accounts worth a call.
- Finding accounts by the technology they runThree list patterns on the marketing stack datasets, what account ids add to them, and the checks that keep a technology list from sending a rep to the wrong company.
- Prioritising accounts with company-level intent scoresA weekly ranking of target accounts from company-level intent scores, with the join to fit, the evidence a rep can read, and the test that shows whether the ranking earns its place.
- Recruiting intelligence: finding companies that are hiring nowA company that is hiring is a prospect for a recruiter or an HR-tech seller. Here is how to find them by role and place, rank them by growth and avoid false leads.
- Running competitor displacement plays from technology changesA rival tool leaving a company website is a dated, public change. How to read added and removed events, tell a swap from a flicker, and measure whether the plays work.
- Spotting churn risk when a customer removes your technologyWhen a customer's website stops loading your tag, the record is dated and public. Here is how to turn removals and competitor additions into a churn alert you can test.
- Territory planning with firmographic and hiring dataEqual account counts hide unequal opportunity. How to weight accounts by fit and hiring momentum, balance territories on that weight and check each cell against Market Series.
- Timing outreach with hiring signalsA posting names what a company is about to build and often the tools the role needs. Six hiring signals, where to read each one, the play it supports and how to test the play.
- Trigger events for outbound: funding, leadership and launchesA trigger event is a dated change that gives a seller a reason to write now. Here are the 13 event types in company announcements and regulatory disclosures, and how to rank them.
- Bringing external company signals into HubSpotFokals is delivered direct, and your pipeline writes it to HubSpot through the CRM API. Here is the property design, the domain match, the batch update and the traps, with SQL and the HubSpot calls.
- HubSpot Breeze Intelligence, explainedHubSpot introduced Breeze Intelligence in 2024 and now documents data enrichment and buyer intent as CRM features. Here is what it fills, how it behaves and where dated signals fit.
- Salesforce Data Cloud and external company dataData Cloud is now named Data 360. This guide covers the documented ways to bring in company data, the choice between copying and querying in place, and account matching.
- Company signals vs third-party intent dataBehavioural intent watches people read. Company signals record what a company does. What each method is built to show, and how to join and test the two in one account ranking.
- Technographic data vs intent dataFit and timing are separate questions. What technographic and intent data each record, the change in a stack that links them, and how to combine both in one account list.
- Bombora alternatives for B2B intent dataBombora measures what companies research across its Data Co-op. Fokals scores what companies do in public, with the evidence attached. What each is built for, and a join that runs them together.
- Clearbit alternatives after the move to HubSpotClearbit is part of HubSpot, and HubSpot documents data enrichment inside its own CRM. For teams whose records live elsewhere, here are the options and a worked design.
- HG Insights alternatives for technology intelligenceHG Insights reports the technology companies run beyond what a website shows, with spend and intent data. Here is what it is built for and where a dated, company-level feed fits.
- TheirStack alternatives for jobs and technographic dataTechnographic data comes from job postings or from websites, and the two see different tools. What TheirStack documents, where Fokals fits, and how to check one method against the other.
- ZoomInfo alternatives for company-level dataZoomInfo pairs a contact database with sales and marketing applications. If you need company-level data as a feed for your own warehouse, model or product, here is how the alternatives compare.
- Account scoringAccount scoring ranks companies by fit and timing so that sales and marketing know where to start. How a score is built and tested, and which inputs Fokals supplies.
- Intent dataSignals that a company is researching or about to buy, usually scored by topic. The kinds of intent data, how to read a score and how an evidence-based score is built.
- On-target earnings (OTE)OTE is what a sales role pays when the target is met in full. How it splits into base and variable pay, where adverts mislead, and how it appears in hiring data.
- Technographic dataThe analytics, advertising, commerce and CRM tools a company runs, found by matching signatures in public code. How detection works and how to read it.
- Trigger eventA trigger event is a dated change at a company that gives a reason to reach out now. How triggers are paired with plays, checked for date and duplicates, and read from company announcements.