The Standard Occupational Classification (SOC) behind the figures of the US Bureau of Labor Statistics was not written around the titles of a modern sales team. It names sales engineers, and we found no occupation in it called sales development representative, account executive or account manager. This post shows which SOC 2018 codes each title lands in and why, gives a test for coding your own team, and works through what one coding decision does to an official wage figure.
SOC classification of a sales development representative, account executive, account manager and sales engineer
Of these four titles, we found one named as an occupation in SOC 2018: 41-9031 Sales Engineers. Sales development representatives, account executives and account managers are coded by the work they do: 41-3091 for selling services outside advertising, insurance, financial services and travel, and 41-4011 or 41-4012 for selling a manufacturer's or wholesaler's goods.
The Bureau of Labor Statistics gives the rule in its answers on finding a SOC code: a worker's occupation follows from the duties of the job, and the job title does not decide it. The classification rests on the work performed and, in some cases, on the skills, education or training the work calls for. A job that could be coded to more than one occupation goes to the one that requires the highest level of skill or, where the skill does not measurably differ, to the one that takes the most time. Workers whose activities no distinct detailed occupation describes are placed in an All Other occupation.
The Bureau also publishes a Direct Match Title File of job titles that each match a single detailed occupation. Its own illustration is that criminal law professor matches one occupation, while painter could belong to several. Look your titles up in that file first. A title that is listed has its code, and a title that is absent needs the duties test below.
In the Bureau's wage survey, Occupational Employment and Wage Statistics (OEWS), employers report each worker's actual job title and job duties, and the survey's own staff do all the classifying, as the OEWS questions and answers set out. A code is therefore a judgement on a description of duties, and one title can land in different codes at two employers.
A test for coding a sales job
The definitions are the Bureau's and the order of the questions is our suggestion. Stop at the first question that the main duties of the job answer with yes.
- Does the job plan, direct or coordinate how a product or service reaches the customer, by setting sales territories, quotas and goals? That is 11-2022 Sales Managers.
- Does it directly supervise and coordinate sales workers outside retail for 80 percent or more of its time, the threshold in the Bureau's coding guidelines? That is 41-1012 First-Line Supervisors of Non-Retail Sales Workers. A supervisor below that threshold is coded with the workers supervised.
- Does the selling require a technical background equivalent to a bachelor's degree in engineering? That is 41-9031 Sales Engineers.
- Does the job sell goods for a wholesaler or a manufacturer? Where the selling calls for technical or scientific knowledge, normally from at least two years of postsecondary education, it is 41-4011. Otherwise it is 41-4012, which asks for substantial knowledge of the items sold.
- Does the job sell services to individuals or businesses? That is 41-3091, whose definition sets aside advertising sales agents, insurance sales agents, financial services sales agents, travel agents and telemarketers.
- Does the job mainly answer routine inquiries with basic or scripted information? That is 43-4051 Customer Service Representatives, which leaves out anyone whose duties are primarily sales.
BLS sales occupations in the SOC: sales representatives, sales engineers, first-line supervisors, and where SDRs and account managers fit
The BLS sales occupations that matter to a business-to-business team are three kinds of sales representative (41-3091, 41-4011, 41-4012), Sales Engineers (41-9031) and First-Line Supervisors of Non-Retail Sales Workers (41-1012), with Sales Managers (11-2022) in the management group. SDRs and account managers fit under the representative codes.
The first two columns of the table are the Bureau's. The third is our reading of the definitions.
| SOC 2018 occupation | What the definition covers | Titles that land here, in our reading |
|---|---|---|
| 41-3091 Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel | Selling services to individuals or to businesses, which can include describing options and resolving a client's problems | SDR, account executive or account manager at an employer that sells a service |
| 41-4011 Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products | Selling goods for wholesalers or manufacturers where the work needs technical or scientific knowledge, in fields such as engineering or electronics; sales engineers are excluded | Account executive or account manager selling a technical product |
| 41-4012 Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products | Selling goods for wholesalers or manufacturers to businesses or groups of individuals, with substantial knowledge of the items sold | SDR, account executive or account manager selling other goods |
| 41-9031 Sales Engineers | Selling business goods or services where the selling needs a technical background equal to a bachelor's degree in engineering; engineers whose main function is outside marketing and sales are excluded | Sales engineer, where the selling needs that background |
| 41-1012 First-Line Supervisors of Non-Retail Sales Workers | Direct supervision and coordination of sales workers outside retail, with budgeting, accounting or personnel work in some jobs | Team lead, or a sales manager whose main duty is supervising |
| 11-2022 Sales Managers | Planning, directing or coordinating the movement of a product or service to the customer: territories, quotas, goals, training programmes and the analysis of sales statistics | Head of sales, sales director, vice president of sales |
| 43-4051 Customer Service Representatives | Basic or scripted answers to routine inquiries about products and services, and general complaints | A customer success job with no selling duty |
Software is the hard case, because none of the definitions above names it. The May 2023 OEWS profiles, an earlier edition than the wage figures below, show where such jobs have been placed in practice. Software publishers are among the five largest employing industries of both 41-4011 and 41-9031. Computer systems design and related services is the largest employing industry of 41-3091 and of 41-9031, and is among the five largest for 41-4011. Sellers at technology employers are therefore recorded in at least three occupations, and the duties reported for each job decide which.
Titles with no code of their own
O*NET OnLine searches occupations by keyword, and its results show how far a sales title spreads. We ran three searches on 7 October 2026.
| Search | First occupations returned, in order |
|---|---|
| sales development representative | 41-3091.00 Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel; 41-4012.00 and 41-4011.00, the two wholesale and manufacturing occupations |
| account executive | 11-2011.00 Advertising and Promotions Managers; 13-2052.00 Personal Financial Advisors; 41-3011.00 Advertising Sales Agents; 41-4012.00; 41-9031.00 Sales Engineers; 41-3021.00 Insurance Sales Agents; 41-3031.00 Securities, Commodities, and Financial Services Sales Agents; 41-3091.00 |
| account manager | 11-2011.00 Advertising and Promotions Managers; 11-3013.01 Security Managers; 11-3111.00 Compensation and Benefits Managers; 13-1011.00 Agents and Business Managers of Artists, Performers, and Athletes; 13-2052.00 Personal Financial Advisors; 11-2022.00 Sales Managers |
A keyword search ranks matches and assigns nothing, so read each row as a list of candidates.
- Sales development representative. The three sales representative occupations lead. The title names a stage of the sale, and the SOC divides sellers by what is sold; we found no code for the stage.
- Account executive. The title is at home in advertising, insurance and financial services as well as in business sales, and each of those has an occupation of its own. Only the duties tell them apart.
- Account manager. The word manager draws management occupations. An account manager who manages customer accounts answers no to the first two questions of the test and lands with the sales representatives.
What the classification does to official wage figures
OEWS produces employment and wage estimates each year for approximately 830 occupations, and an estimate covers everyone coded to the occupation, in every industry. The table takes four occupations from the May 2025 estimates, the current edition, published in the May 2025 occupation profiles and the OEWS tables. Use it to see the spread between codes.
| Occupation | Jobs, May 2025 | Median annual wage, May 2025 | Largest employing industry in the May 2023 profiles, with its jobs in May 2025 |
|---|---|---|---|
| 41-3091 | 1,256,010 | $69,990 | Computer systems design and related services, 116,400 jobs |
| 41-4012 | 1,238,190 | $72,080 | Merchant wholesalers, durable goods (NAICS 4232, 4233, 4235, 4236, 4237 and 4239 only), 225,260 jobs |
| 41-4011 | 284,800 | $104,920 | Professional and commercial equipment and supplies merchant wholesalers, 86,680 jobs |
| 41-9031 | 51,790 | $124,900 | Computer systems design and related services, 9,650 jobs |
The estimates count part-time and full-time workers who are paid a wage or salary in nonfarm industries, and leave out the self-employed. The wage takes in the base rate, commissions, incentive pay and production bonuses, leaves out overtime and year-end bonuses, and the annual figure assumes a full-time year of 2,080 hours.
Three effects follow when you read an official figure against a sales role.
- One figure holds several titles. An SDR, an account executive and an account manager at one employer can share a code. The published median then describes the mix of the three and matches none of them.
- One title sits in several figures. The same account executive reads against $69,990 under 41-3091 or $104,920 under 41-4011, a figure about 50% higher, and a sales engineer against $124,900. The gap is one of classification before it is one of pay.
- Every industry is in the national figure. Computer systems design holds 116,400 of the 1,256,010 jobs in 41-3091, about 9%. OEWS also publishes national estimates by industry, so read the occupation within your own industry and print the code and the edition beside any figure you quote.
Worked example: coding the sales team of Acme Robotics
This example is illustrative. Acme Robotics is an invented company, and every figure in the example is invented to show the method.
Assumptions:
- Acme manufactures warehouse robots and sells them to businesses, so its sellers sell goods for a manufacturer.
- The team has 24 people: 6 sales development representatives, 8 account executives, 4 account managers, 3 sales engineers, 2 team leads and 1 vice president of sales.
- Account executives and account managers need technical knowledge of robotics of the kind two years of postsecondary study gives. Sales engineers hold engineering degrees and the selling needs them. Team leads spend their time supervising. The vice president sets territories, quotas and goals.
- Yearly pay, with commission paid, is the same for everyone in a role: 60,000 US dollars for a sales development representative, 100,000 for an account manager and 130,000 for an account executive.
The mapping below is this page's suggestion for Acme, made with the test above. The first column gives the closest role among the sales role labels of Fokals Job Postings.
| Sales role label | Acme title | People | Suggested SOC 2018 code | Deciding duty |
|---|---|---|---|---|
| SDR or BDR | Sales development representative | 6 | 41-4012 or 41-4011 | Sells a manufacturer's goods; the open point is the technical knowledge |
| Account executive | Account executive | 8 | 41-4011 | Sells a manufacturer's goods with technical knowledge |
| Account manager | Account manager | 4 | 41-4011 | The same selling, to existing customers |
| Sales engineer | Sales engineer | 3 | 41-9031 | Engineering background needed to sell |
| Sales leadership | Team lead | 2 | 41-1012 | Directly supervises sales workers outside retail |
| Sales leadership | Vice president of sales | 1 | 11-2022 | Sets territories, quotas and goals |
Six titles land in four or five codes. At least two titles share one code, and one role label is split over two codes, so the mapping runs many to many in both directions.
Now the wage figure for the 18 sellers who are SDRs, account executives and account managers.
- Coding A: the six SDRs go to 41-4012. 41-4011 then holds 4 account managers at 100,000 and 8 account executives at 130,000. Of the 12 values in order, the sixth and the seventh are both 130,000, so the median is 130,000. The mean is (400,000 + 1,040,000) / 12 = 120,000.
- Coding B: the six SDRs are judged to need the technical knowledge and go to 41-4011. The code holds 18 people: 6 at 60,000, 4 at 100,000 and 8 at 130,000. In order, the ninth and the tenth values are both 100,000, so the median is 100,000. The mean is (360,000 + 400,000 + 1,040,000) / 18 = 100,000.
One judgement about six people moves the median of the occupation from 130,000 to 100,000 while nobody's pay changes. Under coding B the figure equals the pay of the account managers, sits 40,000 above every SDR and 30,000 below every account executive.
How a role label built for sales postings differs
The SOC groups jobs by what is sold and the knowledge the selling takes. A sales team is organised by the part of the sale each role owns, and that is the line a role label on a posting follows. In Fokals Job Postings, every posting carries a job function and a seniority level, and a posting in a sales function carries a further set of sales labels.
- Role: SDR or BDR, account executive, account manager or customer success, sales engineer, sales leadership, sales operations, partnerships or channel, or other.
- Segment: SMB, mid-market, enterprise or unspecified.
- Flags: quota carrying, inbound leads, outbound prospecting, new business and founding sales hire.
Account-management titles filed under customer success and sales leaders filed under executives carry the same labels. The data dictionary lists every label and what it means.
| SOC 2018 occupation | Sales role label on a posting | |
|---|---|---|
| What is classified | A job, by the work performed | A job posting in a sales function |
| What separates the groups | What is sold, the knowledge it takes, supervising and managing | The part of the sale the role owns |
| SDR, account executive, account manager | Shared sales representative codes | A role each |
| Version | The 2018 edition | A named version on every posting; a breaking change ships as a new version with at least 90 days' notice |
| Pay read against it | Wages paid, by occupation, in OEWS | Advertised base pay and on-target earnings, in quartiles by role and country for each closed week |
The two answer different questions. The role label leads to what employers advertise for a role: Sales Pay Benchmarks hold those quartiles, and benchmarking sales compensation shows how to place a plan against them. The occupation code leads to what people coded to an occupation were paid. To read them side by side, keep a crosswalk of your own with one row for each role label and these columns:
- the role label and the version on its row
- the SOC edition and the code you chose
- the question of the test that decided it
- the date of the decision and who made it
Review the crosswalk when either version changes, and print it with any comparison that rests on it.
Frequently asked questions
Which Bureau of Labor Statistics occupational classification code covers an SDR, account executive, account manager or sales engineer?
The Bureau of Labor Statistics codes by duties and not by title. In SOC 2018, selling that needs an engineering background is 41-9031 Sales Engineers. An SDR, account executive or account manager who sells services is 41-3091, and one who sells a manufacturer's or wholesaler's goods is 41-4011 or 41-4012.
Is there a SOC code for a sales development representative?
We found no SOC 2018 occupation with that title. The work is part of selling, so a sales development representative is coded with the sales representatives: 41-3091 where the employer sells services, and 41-4011 or 41-4012 where it sells a manufacturer's or wholesaler's goods. The keyword search of O*NET OnLine returned those three occupations first for the title when we ran it on 7 October 2026.
Is an account manager a sales manager under the SOC?
Not by title. Sales Managers (11-2022) plan, direct or coordinate how a product or service reaches the customer, setting territories, quotas and goals, and First-Line Supervisors of Non-Retail Sales Workers (41-1012) directly supervise sales workers. An account manager who manages customer accounts and sells renewals or expansion does neither, and is coded with the sales representatives by what is sold.
Is selling software selling a good or a service under the SOC?
None of the definitions quoted on this page names software, and technology sellers are recorded in several occupations. In the May 2023 OEWS profiles, software publishers are among the five largest employing industries of 41-4011 and 41-9031, and computer systems design firms appear in both lists and lead the list for 41-3091. Code by the duties and by the knowledge the selling takes.
Do US SOC codes apply to a sales team in the United Kingdom?
No. The United Kingdom has its own Standard Occupational Classification, SOC 2020, from the Office for National Statistics. It groups jobs by skill level and skill specialisation, and its codes differ: unit group 3556, for example, is Sales accounts and business development managers. Map a UK team against the unit group descriptions, which the Office publishes as a download.
How do Fokals sales role labels relate to SOC codes?
They describe different things. A Fokals role label sits on each job posting in a sales function and names the part of the sale the role owns, such as SDR or BDR, account executive or sales engineer. A SOC code classifies a job by what is sold and the knowledge it takes. You join the two with a crosswalk of your own, and the worked table on this page is a suggested start.
What this page says about the products it names was checked against their public documentation on 7 October 2026. Product and company names are trademarks of their owners. Fokals is not affiliated with them or endorsed by them.