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Fokals reportCompany activityOctober 2026

Company Activity Report

What companies changed on their websites in October: the platforms they moved to, the season on their banners and the offer they led with.

4 findings · 1 table · 5 charts · 22 companies named2 of 4 findings open · Free with an accountPublished 26 October 2026

1.5websites left WordPress for another CMS for each one that joined it
6.1shops moved to Shopify for each one that left it
5.7%of shops changing their banner named Halloween, 19 to 24 October
14.4%of shops changing their banner offered free shipping

A website is where a company's decisions show first: the platform it is built on, the season it sells for and the offer it leads with. This edition reads four such changes across the company websites in the Fokals index in October.

Platform moves are counted website by website between 1 and 25 October; banner shares are of the shops that changed their announcement banner in each week.

The momentum map: Off WordPress, 0.3% of companies, +8.3%; Moving to Shopify, 14% of companies, +0.4%; Halloween Takes the Banner, 5.7% of companies, +597%; Free Shipping Comes Forward, 14.4% of companies, +30%0%+4%−4%+10%+25%+50%+100%+250%+500%+1,000%0.1%0.2%0.5%1%2%5%10%25%50%100%Breaking outGoing mainstreamNicheEstablishedHow common: share →How fast: growth a month →Free Shipping Comes Forward: Rising, 14.4% of companies, +30% a month, signal 4.6 (locked)4.6Free Shipping Comes ForwardMoving to Shopify: Replacing, 14% of companies, +0.4% a month, signal 4.84.8Moving to ShopifyOff WordPress: Replacing, 0.3% of companies, +8.3% a month, signal 5.05.0Off WordPressHalloween Takes the Banner: Rising, 5.7% of companies, +597% a month, signal 5.4 (locked)5.4Halloween Takes the BannerThe momentum map: Off WordPress, 0.3% of companies, +8.3%; Moving to Shopify, 14% of companies, +0.4%; Halloween Takes the Banner, 5.7% of companies, +597%; Free Shipping Comes Forward, 14.4% of companies, +30%0%+4%−4%+10%+25%+50%+100%+250%+500%+1,000%0.1%0.5%1%2%5%10%50%100%Breaking outGoing mainstreamNicheEstablishedHow common: share →How fast: growth a month →Free Shipping Comes Forward: Rising, 14.4% of companies, +30% a month, signal 4.6 (locked)4.6Free Shipping Comes ForwardMoving to Shopify: Replacing, 14% of companies, +0.4% a month, signal 4.84.8Moving to ShopifyOff WordPress: Replacing, 0.3% of companies, +8.3% a month, signal 5.05.0Off WordPressHalloween Takes the Banner: Rising, 5.7% of companies, +597% a month, signal 5.4 (locked)5.4Halloween Takes the Banner
This edition at a glance

4 findings, by how common and how fast

Each finding is placed by how many companies do it and how fast that is growing. The bigger the point, the stronger the signal. How to read a report

  1. Halloween Takes the BannerRising · Breaking out · +597%5.4
  2. Off WordPressReplacing · Breaking out · +8.3%5.0
  3. Moving to ShopifyReplacing · Established · +0.4%4.8
  4. Free Shipping Comes ForwardRising · Going mainstream · +30%4.6
ReplacingMarketing stack

Off WordPress

When websites changed their CMS in October, 1.5 left WordPress for each one that joined it, and Sanity took websites from every side.

Signal score5.0/10Moderate signal
TrendReplacingOne thing is swapped for another
How common0.3%of companies do it
How fast+8.3%a month · Breaking out
Moves between content management systems, 1 to 25 OctoberWebsites
WordPressWebflowHubSpot CMSSanityDrupalSquarespaceFramerAdobe Experience ManagerWixContentful
  • Each ribbon runs from where companies left to where they went, its point at the arrival

Every move between content management systems, website by website.

Show the numbers
FromToWebsites
WordPressWebflow29
DrupalWordPress18
HubSpot CMSWordPress17
WordPressHubSpot CMS16
WordPressSanity16
WebflowSanity13
WebflowWordPress9
WordPressDrupal8
SquarespaceAdobe Experience Manager8
SquarespaceWordPress8
WordPressFramer7
WordPressSquarespace7
WordPressAdobe Experience Manager5
FramerSanity5
WebflowHubSpot CMS4
WixWordPress4
ContentfulWordPress3
WixFramer3
HubSpot CMSWebflow2
Adobe Experience ManagerWordPress2
HubSpot CMSFramer2
WordPressWix2
WordPressContentful2
FramerWordPress2
WebflowFramer2
Adobe Experience ManagerContentful1
HubSpot CMSSanity1
HubSpot CMSWix1
DrupalSanity1
WixWebflow1
SquarespaceHubSpot CMS1
SanityWebflow1
Adobe Experience ManagerDrupal1
ContentfulHubSpot CMS1
FramerWebflow1
WixSquarespace1
Adobe Experience ManagerWebflow1
1.5websites left WordPress for another CMS for each one that joined it

A change of CMS is a rebuild: new templates, new hosting and often a new agency. Between 1 and 25 October, the websites that changed their CMS left WordPress one and a half times as often as they joined it.

Webflow was the most common destination from WordPress, then HubSpot CMS and Sanity. Sanity, a headless content platform, gained websites from WordPress, Webflow, Framer and HubSpot CMS and lost almost none; it runs on 0.3% of websites and grew 8.3% a month in the three weeks to 18 October.

WordPress still gains from older platforms: of the websites that left Drupal, almost all moved to WordPress.

Who’s doing it

  • Union Square Venturesusv.com

    Moved its website from WordPress to Sanity

  • AQAaqa.org.uk

    Moved its website from WordPress to Sanity

  • OpenZeppelinopenzeppelin.com

    Moved its website from HubSpot CMS to Sanity

  • Roboflowroboflow.com

    Moved its website from Webflow to Sanity

  • TRM Labstrmlabs.com

    Moved its website from Webflow to Sanity

  • AgriWebbagriwebb.com

    Moved its website from WordPress to Webflow

What it means

For sellers

A company changing its CMS is choosing its agency, hosting and content tools at once: the move is the moment to be on its list.

For founders

Headless platforms are taking websites from page builders as well as from WordPress: tools that work with a headless CMS meet these rebuilds where they start.

ReplacingMarketing stack

Moving to Shopify

Shops that changed their e-commerce platform in October moved to Shopify six times for each time they left it, most of them from WooCommerce.

Signal score4.8/10Moderate signal
TrendReplacingOne thing is swapped for another
How common14%of companies do it
How fast+0.4%a month · Established
Strongest in
  • Fashion
  • Retail and marketplaces
  • Beauty
Where shops moved when they changed their e-commerce platform, 1 to 25 OctoberShops
Before the moveAfter the moveWooCommerce42Adobe Commerce16Shopify11BigCommerce6Salesforce CommerceCloud4Shopify67WooCommerce8BigCommerce3Adobe Commerce1

Every move between e-commerce platforms, shop by shop.

Show the numbers
Before the moveAfter the moveShops
WooCommerceShopify42
Adobe CommerceShopify16
ShopifyWooCommerce8
BigCommerceShopify5
Salesforce Commerce CloudShopify4
ShopifyBigCommerce3
BigCommerceAdobe Commerce1
6.1shops moved to Shopify for each one that left it

Shopify runs on 14.0% of the websites read in the 30 days to 18 October, 68.0% of fashion websites and 46.4% of retail and marketplace websites.

Between 1 and 25 October, shops that changed their e-commerce platform moved to Shopify 6.1 times for each time they left it. WooCommerce gave up the most, with 42 moves to Shopify against 8 the other way; Adobe Commerce lost 16 shops to Shopify, BigCommerce 5 and Salesforce Commerce Cloud 4.

The moves off enterprise platforms came from known brands: a grill maker, an infant nutrition brand, a fashion house and a maker of gaming hardware among them.

Who’s doing it

  1. Weberweber.com

    Moved its shop from Salesforce Commerce Cloud to Shopify

  2. Enfamilenfamil.com

    Moved its shop from Salesforce Commerce Cloud to Shopify

  3. Thermaltakethermaltake.com

    Moved its shop from Adobe Commerce to Shopify

  4. Gaynor Mindendancer.com

    Moved its shop from WooCommerce to Shopify

  5. TWINSET Milanotwinset.com

    Moved its shop from Salesforce Commerce Cloud to Shopify

  6. Malin+Goetzmalinandgoetz.com

    Moved its shop from Adobe Commerce to Shopify

What it means

For sellers

A shop that has just moved to Shopify is choosing its apps now: email, reviews, subscriptions, search and shipping.

For investors

Moves between e-commerce platforms, counted shop by shop, are a direct read of the share each platform wins and loses.

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How we measured

A platform move is a website seen on one platform and then on another. Moves are counted website by website between 1 and 25 October 2026.

Banner offers are the offers each shop states in its announcement banner. A share is of the shops that changed their banner in the week; growth is the change over the last two weeks, stated a month.

Private capital raises are the notices of private offerings that operating companies file in the United States, with their industry and the amount sold; investment funds and amendments are left out.

Every change is dated when it is first seen, and nothing already on a website when it is first seen is counted as new. Each finding's signal score, out of 10, states the strength of its evidence. The full methodology is shared on request.

Every finding is read the same way: its trend, its signal score, and where it stands by how common it is and how fast it is growing. How to read a report · Methodology overview

Cite this report

Quote and chart any figure in this report. Credit Fokals and link to this page, or to the finding itself.

Fokals, Company Activity Report, October 2026. https://www.fokals.com/reports/activity-2026-10
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