Rising
More companies are doing it
The share of companies doing it is going up.
Reports
How to read a Fokals report
Every finding answers three questions: what are companies doing, how strong is the signal, and how common and how fast is it?
1 · The trend
What companies are doing
Each finding is one of five trends, named in one word and drawn with its own sign.
Spreading
Reaching new kinds of companies
It is turning up in industries, countries or company sizes where it was rare.
Starting
Something new is being set up
Companies are setting up something they did not have before: a first hire, a new team, a new page or product.
Replacing
One thing is swapped for another
Companies drop one tool or approach and take up another at the same time.
Falling
Fewer companies are doing it
More companies stop than start, and the share doing it goes down.
2 · The signal score
How strong the signal is
How strong the evidence is, from 0 to 10: how many companies are doing it, how fast it is growing, how widely it has spread and how recently it moved, weighed equally.
Signal score7.6/10Clear signal
- Strong
- A score of 8 or more.
- Clear
- A score from 6 up to 8.
- Moderate
- A score from 4 up to 6.
- Early
- A score below 4.
3 · The momentum map
How common, and how fast
Each report opens with its findings on one map: across, the share of companies doing it; up, how fast that share is growing a month. The lines fall at 10% of companies and at 4% growth a month.
- Breaking out
- Few companies, growing fast.
- Going mainstream
- Many companies, still growing fast.
- Niche
- Few companies, changing slowly.
- Established
- Many companies, changing slowly.
Read the reports
See the reportsEvery edition reads its findings this way, with the companies behind each one.