Topic
Data enrichment
Adding company attributes and signals to records a product or CRM already holds.
- Enriching company records in your data productEnrichment starts with a match and ends with a licence. Here is how to match records on domain, which fields to add, how to refresh them and what to settle for embedding.
- Bringing external company signals into HubSpotFokals is delivered direct, and your pipeline writes it to HubSpot through the CRM API. Here is the property design, the domain match, the batch update and the traps, with SQL and the HubSpot calls.
- HubSpot Breeze Intelligence, explainedHubSpot introduced Breeze Intelligence in 2024 and now documents data enrichment and buyer intent as CRM features. Here is what it fills, how it behaves and where dated signals fit.
- Salesforce Data Cloud and external company dataData Cloud is now named Data 360. This guide covers the documented ways to bring in company data, the choice between copying and querying in place, and account matching.
- SAP Datasphere: adding external company data to business dataWhere licensed company data lives in SAP Datasphere and how it meets business partner records: a dedicated space, loaded tables, a mapping table and views that expose only what the licence allows.
- Clearbit alternatives after the move to HubSpotClearbit is part of HubSpot, and HubSpot documents data enrichment inside its own CRM. For teams whose records live elsewhere, here are the options and a worked design.
- Dun & Bradstreet alternatives for company signalsD&B holds registry, credit and D-U-N-S data. Fokals delivers dated signals of what a company did. A fair map of each, the sources that fit each need, and a worked join from D&B-keyed accounts to those signals.
- People Data Labs alternatives for company dataPeople Data Labs documents a person dataset beside its company dataset. Fokals is company-level data throughout. A fair map of the two as documented, a move dataset by dataset, and the sources that fit each need.
- Veridion alternatives for web-sourced company dataVeridion and Fokals both collect company data from public web sources, for different sets of companies and in different shapes. A fair map of each, the neighbouring sources, and a test to run on your own records.
- Company identifierA company identifier is a code that stays with a company when its name changes. This entry sets out what each common identifier identifies and how to choose a key.
- Data enrichmentData enrichment adds fields from an external source to records you already hold. This entry shows the steps, a table of fields with refresh rates and common mistakes.
- Domain matchingDomain matching compares the website domain two records carry. This entry shows how to normalise domains, where the method fails and how to build a domain-to-company map.