Topic
Market sizing
Counting the companies in a market and measuring a vendor’s installed base.
- Measuring an installed base and its weekly movementPrevalence per 100 websites, adds, removals and net change for any recognised technology, with the checks that keep coverage growth out of the result.
- Sizing a total addressable market with technographic countsCount the companies that run a technology, state how many of your list the data can see, and multiply by your own price. A worked method with its traps.
- Territory planning with firmographic and hiring dataEqual account counts hide unequal opportunity. How to weight accounts by fit and hiring momentum, balance territories on that weight and check each cell against Market Series.
- BuiltWith alternatives for technographic dataBuiltWith indexes the web for the technologies sites run. If your question is about identified companies, dated changes and what else those companies do, here are the alternatives.
- HG Insights alternatives for technology intelligenceHG Insights reports the technology companies run beyond what a website shows, with spend and intent data. Here is what it is built for and where a dated, company-level feed fits.
- Installed baseAn installed base is the set of customers using a product today. How to estimate it from outside with technology detection, follow its movement week by week and read the count honestly.
- Total addressable market (TAM)TAM is the yearly revenue available if every company that could buy did buy. How to build it from a count of companies, and how company data supplies the count.
- Traffic rankA traffic rank orders websites by how much traffic they receive. How rank buckets work, what a rank can and cannot say about a company, and the monthly traffic tier in Fokals data.