Topic
Intent data
Signals of what a company is likely to buy or build next.
- Firmographic, technographic, hiring and intent data: how they fitFirmographic data says who a company is, technographic what it runs, hiring where it invests and intent what it is likely to buy. How the four differ, and how one key joins them.
- How Fokals intent scores are built, and how to read oneEvery Fokals intent score is built from dated things a company did in public, and carries them as evidence. The signals, the scale, the surge flag and how to read a row.
- Introducing Fokals: company intelligence data, refreshed dailyFokals supplies firmographic, technographic, hiring and intent data on public and private companies worldwide. What the five datasets deliver, how they reach you and how they are licensed.
- Adding company signals to lead scoringA lead score knows what a person did, not what the company is or is about to do. Here is how to add company features to it without double counting or leakage.
- Powering account scores in a sales platform with licensed signalsFor product teams that put a score beside each account: what a weekly row carries, the three states a score can be in, how to survive a version change and what to settle in the licence.
- Prioritising accounts with company-level intent scoresA weekly ranking of target accounts from company-level intent scores, with the join to fit, the evidence a rep can read, and the test that shows whether the ranking earns its place.
- Sourcing private companies for venture capital with growth signalsTurn public signals into a short, repeatable list of private companies worth a first call, with the query, the thresholds to start from and how to read what comes back.
- Company signals vs third-party intent dataBehavioural intent watches people read. Company signals record what a company does. What each method is built to show, and how to join and test the two in one account ranking.
- Technographic data vs intent dataFit and timing are separate questions. What technographic and intent data each record, the change in a stack that links them, and how to combine both in one account list.
- 6sense alternatives for account intent signals6sense scores accounts with predictive models inside its platform. If you want the signals themselves, dated and sourced, to score in your own stack, here is how the options compare.
- Bombora alternatives for B2B intent dataBombora measures what companies research across its Data Co-op. Fokals scores what companies do in public, with the evidence attached. What each is built for, and a join that runs them together.
- Demandbase alternatives for account intelligence dataDemandbase combines intent, account identification, advertising and sales tools in one platform. If you want account intelligence as tables in your own stack, this guide sets out the options.
- Intent dataSignals that a company is researching or about to buy, usually scored by topic. The kinds of intent data, how to read a score and how an evidence-based score is built.
- Intent surgeAn intent surge is a sharp rise in a company's interest in a topic above its own normal level. How the flag works, a surge and a near miss worked through, and how to read the evidence.