Topic
Competitive intelligence
Following what competitors hire for, adopt and announce.
- Commercial due diligence on a target with public signalsBefore the data room opens, public signals can show where a target is hiring, selling and announcing, and how it compares with its competitors. Here is the method.
- Detecting go-to-market changes from pricing and key pagesThe key pages of a company website show how it sells. Here is how to turn changes to them, and to its markets and currencies, into a dated watch.
- Mapping a partner ecosystem from technology co-occurrenceCo-occurrence on company websites shows whose audience overlaps yours. A worked method with the datasets, the lift measure and the checks that separate partners from rivals.
- Measuring an installed base and its weekly movementPrevalence per 100 websites, adds, removals and net change for any recognised technology, with the checks that keep coverage growth out of the result.
- Reading a competitor's strategy from its hiringFunctions, seniority, locations and tools named in a competitor's postings show where it is investing before the product does. Here is a monthly brief built from them.
- Running competitor displacement plays from technology changesA rival tool leaving a company website is a dated, public change. How to read added and removed events, tell a swap from a flicker, and measure whether the plays work.
- Tracking competitor launches and partnerships at the sourceA competitor's newsroom, feeds and site changes show what it launches and with whom, in its own words and dates. A watchlist method with the datasets, event types and queries.
- Technology churnTechnology churn is the share of companies that stop using a technology in a period. How to calculate it, read removals from outside without false alarms, and spot a switch.